May 2023 National and Regional Schedule
FOR IMMEDIATE RELEASE: April 12, 2023
CONTACT: Harry A. Kimmel III, APR
Understanding Pay-Per-Click Marketing
DLI Continues to Offer Learning Opportunities for Members
The Drycleaning & Laundry Institute offers more webinar programs on how drycleaners can maximize customers with pay-per-click advertising, plus five weekly member meetings in May. DLI’s weekly Peer-to-Peer meetings continue to help members stay connected to share information and overcome challenges together. In addition to DLI’s global events, the North Carolina Association of Cleaners and Launderers presents its annual convention and the MidAtlantic Association of Cleaners and Pennsylvania-Delaware Cleaners Association are teaming up to present their East Coast Leadership Conference in early June.
Upcoming Educational Programs
DLI presents the following virtual training schedule for May 2023.
- May 17 – DLI Virtual Education Session
1 p.m. Eastern – How to Maximize Customers with Pay-Per-Click and Google Ads with Cohen Wills of Cleaner Marketing
- May 17 – DLI’s Marketing Lab Peer-to-Peer Meeting
3 p.m. Eastern – Members meet monthly to discuss marketing strategies and tactics
- June 1 – 23 West Coast Stain Removal Course with DLI, California Cleaners Association, Sankosha USA, and U.S. Multitek
Course combines virtual and in-person training. More information is available at org/CAstain
Upcoming Regional Association Events
In addition to DLI’s virtual events and meetings, its extended network of regional associations also host programs. Coming up are two of the largest events on the regional level.
- May 26 – 29 – North Carolina Association of Launderers and Cleaners – NCALC 2023 Annual Convention
Doubletree by Hilton Atlantic Beach Oceanfront Hotel, Atlantic Beach, North Carolina
More information: www.NCALC.org
- June 3 – 4 – MidAtlantic Association of Cleaners & Pennsylvania-Delaware Cleaners Association East Coast Leadership Conference: Equip… Explore… Energize…”
Inner Harbor in Baltimore, Maryland. More information: tinyurl.com/3zyf8k32
In addition to providing regular virtual learning opportunities, DLI continues hosting weekly Peer-to-Peer Member Zoom meetings every Tuesday at 11:30 a.m. Eastern in May to bring members together. “DLI believes in the value of peer-to-peer learning,” Scalco said. “Our weekly meetings are where DLI member cleaners share ideas and find ways to improve their businesses. Participants tell me they find these meetings very valuable, since both large and small operators share their experiences and learn from each other,” she said.
On-Demand Webinar Library
DLI’s online presentations distill difficult topics into easy-to-understand lessons members can use to improve their businesses. All webinars presented by DLI are archived in the Members Only section of DLIonline.org, where members can find links several dozen recordings of previous programs. DLI began building its On-Demand Webinar Library in March 2023 and has collected more than 100 recordings covering the following categories and subtopics:
- Shoe Repair
- Wedding Gowns
- Floor Mats
- Drycleaning Machines
- General Maintenance
- Business Strategies
- Customer Service
- Team Building
- 21 Presentations on Various Topics with Dave Coyle of Maverick Drycleaners
- 16 Additional Marketing Webinars Covering General Topics
- Winter Coats and Comforters
- Handling Linen Garments
- Pants and Coats Finishing Techniques
- Finishing Techniques for Golf Shirts, Shorts, and Neckties
- Bleaching/Color Loss
- Delicate Fabrics
- Stain Removal Procedures in English and Spanish
Business Sales & Acquisitions
- Business Acquisitions
- Lease Negotiation
Strength in Numbers
“We remain 100% focused on helping members communicate and grow,” Scalco said. Members are invited to register for these free programs. “DLI’s doors are always open. All fabric care cleaning service providers are welcome to join DLI to gain access to these programs, membership benefits, services, and savings.” Interest parties are invited to learn more at DLIonline.org/Membership or call 800-638-2627 for more information.
DLI exists to help member drycleaners succeed.
Learn more at DLIonline.org