2023 Brainstorming Five Star Conference

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Escape Winter with DLI and NCA
Five-Star Brainstorming Conference January 12-15, 2023

Space for this event is very limited. Call 800-638-2627 or register here.

DLI and NCA’s 2023 Five-Star Brainstorming Conference will take place January 12-15, 2023 at the luxurious, all-inclusive Secrets Royal Beach Punta Cana resort in the Dominican Republic. The resort features breathtaking landscapes, spas, golf courses, restaurants, tours, excursions, and much more. Come to this island paradise and enjoy:

  • A cocktail reception the night before the conference begins
  • Award-winning spa and fitness
  • Incredible dining and entertainment
  • Recreational and networking opportunities
  • A selection of bars and pools
  • Exotic exploration options


Marketing in 2023: How to Drive Growth by Managing Your Reputation and Amplifying Your Business featuring Peg Fitzpatrick with Kreussler Textile Care

This five-star masterclass will help attendees market their drycleaning businesses on social media. Filled with solid tips made for easy adoption, this session will help cleaners create a forward-thinking social media strategy focused on reaching local customers based on proven marketing strategies.

Fitzpatrick is a social media strategist and co-author of the best-selling book “The Art of Social Media: Power Tips for Powers Users.” She will share tips on:

  • Why drycleaners need social media
  • How to create a social media strategy
  • How to set your goals
  • Where does traditional media fall?
  • Learn key strategies and tools for tracking and measuring progress
  • Managing your online reputation
  • How to be found in Google Search
  • Where we’re headed in 2023


Success to Significance: A Proven Strategy for Finding & Retaining a First Class Staff Featuring Dr. Alex Ellis

Dr. Alex Ellis, author, lecturer, consultant and motivational team leader will share successful employment search strategies and introduce networks of resources attendees can cultivate to create a team.

Dr. Ellis will share:

  • Where to find quality candidates
  • Who to talk to and what to say
  • How to optimize the resource relationship for best results
  • Tips for identifying the candidate that will ‘fit’ best
  • Creating a culture to maximize success
  • Much more

Dr. Ellis was highly recommended to us by Joe Hallak of Hallak Cleaners in New York City, and we believe his unique approach to our labor pool challenges will help you solve that issue.

Connecting with Gen Z – The “Values” Generation featuring Dr. Lorynn R. Divita, Ph.D

A new, young consumer market, Gen Z, is rising in prominence and their values are as unique as their personal style. With an estimated disposable income of $360 billion currently, by 2026 Gen Z will be the largest generation in the United States, with approximately 82 million people. Raised with an emphasis on social justice, Gen Z values individuality, environmentalism and ethical consumption. This presentation provides an in-depth profile of the next big consumer market and explains how drycleaners can connect with Gen Z and create a lasting customer bond.

Dr. Lorynn R. Divita is Associate Professor in Apparel Design and Merchandising at Baylor University’s Robbins College of Health and Human Sciences in Waco, Texas. She teaches classes on apparel in today’s society, merchandising planning and control, and trends and issues in merchandising, among other topics. 


Things to Do

Adventurous people will find plenty of fun things to do. If you love the water, take a trip off-site where you can enjoy snorkeling and scuba diving or boat rides and kayaking in sparkling water. Land lovers can stay busy enjoying the island atmosphere, swimming in a host of magnificent pools or dancing the night away.

As always, we have negotiated amazing room rates. All prices are for double occupancy. Single occupancy rooms are less. Please be aware that room availability may be limited for days before and after the conference dates since this is a smaller property.

  • Junior Suite Pool View: $654 per night
  • Preferred Jr. Suite Pool View: $864 per night
  • A limited number of other room types are available
    Please Call Mary at 800-638-2627 to discuss these options.

Registration per Person:

Non-Members: $795

Premier Dues Discount: Free Admission

Gold Dues Discount: $395

Budget & Standard: Registration: $595

Additional Registrations: $295

Seminar speakers will be announced soon but rest assured, the sessions will be as engaging and worthwhile as our previous conferences.
Space for this event is very limited.
Call 800-638-2627 or register here.