Drycleaning & Laundry Institute Offers Packed April Program Schedule

Drycleaning & Laundry Institute (DLI) programs bring cleaning professionals together to share and grow.

April 16, DLI presents “Double Your Profit in the Next 12 Months” with Dave Coyle of Maverick Drycleaners. The program will help cleaning business owners identify opportunities to capitalize in the near future.

April 6, the Mid-Atlantic Association of Cleaners (MAC), a DLI regional association, presents another installment of its MAC Maintenance Masterclass, topic to be determined. This web presentation series is open to all DLI members and covers all aspects of maintenance.

In addition to Coyle’s presentation, DLI will host five weekly peer group meetings, a monthly Marketing Masterclass session, and an online tour of how to access membership benefits. DLI offers learning and networking opportunities for drycleaning business owners of all sizes.

Online Feature Presentations Enlighten & Entertain

This month’s web presentation focuses on looking at positioning your business as an employer and service provider of choice.

• April 16 – 1 p.m. Eastern: Double Your Profit in the Next 12 Months with Dave Coyle of Maverick Drycleaners

Dave Coyle, drycleaning business owner and industry marketing consultant, shares tips on how cleaning business owners and managers can create a yearlong plan to identify opportunities and bring in more business.

Since offering live monthly webinar programs six years ago, DLI has produced more than 160 webinar presentations and archived them in its Online Webinar Library. Program topics include marketing, management, diversifications, and more aspects of running a successful drycleaning business. Full access to the recordings and live presentations is available for all DLI members.

Additional Virtual Programs Keep Members Engaged

In addition to April live presentation, DLI will host its monthly Membership Orientation program April 5. Not just for DLI members, the interactive presentation provides a comprehensive overview of how professional cleaners prosper with DLI as their business partner.

DLI’s Marketing Lab has been restructured into DLI’s Marketing Masterclass, reflecting a change in format from a roundtable discussion to a presentation-style program. Attendees vote on upcoming topics and learn successful marketing practices from fellow DLI members.

• April 5 – 3 p.m. Eastern: DLI Member Virtual Reception and Orientation

All members are invited to take a tour of DLI’s extended array of money-saving benefits and services.

• April 20 – 1 p.m. Eastern: DLI’s Marketing Masterclass

All members are invited to attend.

Regional Meetings

DLI’s seven regional partner association events are open to all DLI members. This month’s regional offerings include:

• April 6 – 1 p.m. Eastern: MAC Maintenance Masterclass
  Virtual web presentation with Q&A session covering various aspects of maintaining drycleaning equipment. Open to all DLI members.
  More Information is available at org

Weekly Member Peer Meetings Keep Members Connected

Bringing the drycleaning and laundry community together, DLI hosts weekly coffee-and-shop-talk meetings every Tuesday morning on Zoom so members can discuss what’s happening and share new ideas, thoughts, and tips.

• April 1, 8, 15, 22 & 29 – 11:30 a.m. to 12:30 p.m. Eastern: DLI Peer-To-Peer Membership Zoom Meetings

Members receive invitations to these meetings via email from DLI.

DLI Helps Members Succeed
DLI invites all fabric care cleaning service providers to access its membership benefits, services, and savings. More information is available at DLIonline.org/Membership or 800-638-2627.

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