Drycleaning & Laundry Institute Offers More Learning and Networking Opportunities in January

Drycleaning & Laundry Institute (DLI) programs bring cleaning professionals together to share and grow. On January 15, DLI presents “Create Your 2025 Marketing Plan” a feature webinar presentation hosted by Dave Coyle of Maverick Drycleaners.

In addition to Coyle’s feature presentation, DLI will host four weekly peer group meetings, a monthly Marketing Lab brainstorming session, and an online tour of how to access membership benefits. DLI offers learning and networking opportunities for drycleaning business owners of all sizes.

Online Feature Presentations Enlighten & Entertain

This month’s web presentation focuses on looking at positioning your business as an employer and service provider of choice.

• January 15 – 1 p.m. Eastern: Create Your 2025 Marketing Plan with Dave Coyle of Maverick Drycleaners

Since offering live monthly webinar programs six years ago, DLI has produced more than 160 webinar presentations and archived them in its Online Webinar Library. Program topics include marketing, management, diversifications, and more aspects of running a successful drycleaning business. Full access to the recordings and live presentations is available for all DLI members.

Additional Virtual Programs Keep Members Engaged

In addition to January’s live presentation, DLI will host its monthly Membership Orientation program January 8. Not just for DLI members, the interactive presentation provides a comprehensive overview of how professional cleaners prosper with DLI as their business partner.

Also on January 15, DLI’s Marketing Lab brings member drycleaners together to discuss marketing trends and share successful practices. Recent meetings covered the value of trigger-based marketing, what some members are doing to keep customers happy, promoting additional services, and effective online advertising.

• January 8 – 3 p.m. Eastern: DLI Member Virtual Reception and Orientation

All members are invited to take a tour of DLI’s extended array of money-saving benefits and services.

• January 15 – 3 p.m. Eastern: DLI’s Marketing Lab

All Members are invited to brainstorm marketing ideas in this monthly Virtual roundtable discussion.

Weekly Member Peer Meetings Keep Members Connected

Bringing the drycleaning and laundry community together, DLI hosts weekly coffee-and-shop-talk meetings every Tuesday morning on Zoom so members can discuss what’s happening and share new ideas, thoughts, and tips.

• January 7, 14, 21 & 28 – 11:30 a.m. to 12:30 p.m. Eastern: DLI Peer-To-Peer Membership Zoom Meetings

Members receive invitations to these meetings via email from DLI.

Strength in Numbers
DLI extends an open invitation to all fabric care cleaning service providers to join for access to these programs, membership benefits, services, and savings. Learn more at DLIonline.org/Membership or call 800-638-2627 for more information.

DLI exists to help member drycleaners succeed.
Learn more at DLIonline.org

-30-