Drycleaning & Laundry Institute Offers More Learning and Networking Opportunities In December

Drycleaning & Laundry Institute (DLI) programs bring cleaning professionals together to share and grow. In December, DLI offers more events including “Helping Dry Cleaners Discover Additional Revenue,” a feature web presentation hosted by Mike Nesbit, of MW Cleaners fame, DLI Past President 2017-2018, and 2024 DLI Hall of Fame Award recipient.

Nesbit will share his vision on “how drycleaners can capitalize on the 25-billion-dollar garment return industry, re-commerce, and providing service to garment rental companies with limited to no capital required” December 11 at 1 p.m. Eastern.

In addition to Nesbit’s feature presentation, DLI will host three weekly peer group meetings, a monthly Marketing Lab brainstorming session, and an online tour of how to access membership benefits. DLI offers learning and networking opportunities for drycleaning business owners of all sizes.

Featured Online Presentations Enlighten & Entertain

This month’s web presentation focuses on looking at positioning your business as an employer and service provider of choice.

• December 11 – 1 p.m. Eastern: Helping Dry Cleaners Discover Additional Revenue with Mike Nesbit

Since offering live monthly webinar programs five years ago, DLI has produced more than 160 webinar presentations and archived them in its Online Webinar Library. Program topics include marketing, management, diversifications, and more aspects of running a successful drycleaning business. Full access to the recordings and live presentations is available for all DLI members.

Additional Virtual Programs Keep Members Engaged

In addition to December’s live presentation, DLI will host its monthly Membership Orientation program December 4. Not just for DLI members, the interactive presentation provides a comprehensive overview of how professional cleaners prosper with DLI as their business partner.

On December 20 DLI’s Marketing Lab brings cleaners together to discuss marketing trends and effective solutions. Recent meetings covered the value of trigger-based marketing, what some members are doing to keep customers happy, promoting additional services, and effective online advertising. This month’s meeting’s topic  will allow participants to explore how peers are using effective couponing promotions.

• December 4 – 3 p.m. Eastern: DLI Member Virtual Reception and Orientation

All members are invited to take a tour of DLI’s extended array of money-saving benefits and services.

• December 18 – 3 p.m. Eastern: DLI’s Marketing Lab

All Members are invited to brainstorm marketing ideas in this monthly Virtual roundtable discussion. This month’s topic is: “How do you utilize effective couponing to promote your business?” Members will share sample marketing pieces.

Weekly Member Peer Meetings Keep Members Connected

Bringing the drycleaning and laundry community together, DLI hosts weekly coffee-and-shop-talk meetings every Tuesday morning on Zoom so members can discuss what’s happening and share new ideas, thoughts, and tips.

• December 3, 10, & 17 – 11:30 a.m. to 12:30 p.m. Eastern: DLI Peer-To-Peer Membership Zoom Meetings

Members receive invitations to these meetings via email from DLI.

Strength in Numbers
DLI extends an open invitation to all fabric care cleaning service providers to join for access to these programs, membership benefits, services, and savings. Learn more at DLIonline.org/Membership or call 800-638-2627 for more information.

DLI exists to help member drycleaners succeed.
Learn more at DLIonline.org

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