Drycleaning & Laundry Institute Offers More Learning and Networking Opportunities In August

Drycleaning & Laundry Institute (DLI) programs bring cleaning professionals together to share and grow. In August, DLI offers multiple events including ”, this month’s feature web presentation: “How Do You Know? Measuring Metrics with Jeff Alexander of Orlando Cleaners”, four weekly peer group meetings, an August 16 signup deadline for September’s Virtual Stain Removal Course, a monthly Marketing Lab brainstorming session, and an online tour of how to access membership benefits. DLI offers learning and networking opportunities for drycleaning business owners of all sizes.

Virtual Stain Removal Course Provides Training Without Travel

Now in its fourth year, DLI’s Virtual Stain Removal Course offers drycleaners the opportunity to train staff without time away from the business and extra travel expenses. This seven-day course is a mix of live lectures, videos, and hands-on activities. Classes are given in English and progress is monitored by a series of quizzes and exercises. There is a Final Exam at the end. Certificates will be presented to all whom successfully complete the course.

September 10 – October 3, 1–3 p.m. Eastern: DLI’s Virtual Stain Removal Course – Signup Deadline: August 16

This course covers:

• Removing coffee, ink, grease and other stains from clothing.
• Identifying cotton, silk, polyester, and other fabrics.
• Using bleaches without damaging the fabric color.
• Using specialty products such as digesters, amyl acetate, and acetone in stain removal.
• Identifying fibers and fabric construction.

More information about all DLI courses is available at DLIonline.org/Education

Featured Online Presentations Enlighten & Entertain

This month’s web presentation focuses on looking at positioning your business as an employer and service provider of choice.

• August 14 – 1 p.m. Eastern: “How Do You Know? Measuring Metrics with Jeff Alexander of Orlando Cleaners”

How do drycleaners know if their stores are profitable? What key metrics can they keep? How do they interpret these metrics? DLI Member Jeff Alexander of Orlando Cleaners will walk through some figures he uses to determine what’s working in his business and what isn’t. Attendees are encouraged to bring P&L or other financial statements to get the most out of this special presentation.

Since offering live monthly webinar programs five years ago, DLI has produced more than 150 webinar presentations and archived them in its Online Webinar Library. Program topics include marketing, management, diversifications, and more aspects of running a successful drycleaning business. Full access to the recordings and live presentations is available for all DLI members.

Additional Virtual Programs Keep Members Engaged

In addition to the live presentation on service levels, DLI will host its monthly Membership Orientation program August 7. Not just for new members, the interactive presentation provides a comprehensive overview of the benefits afforded to all members of the association.

DLI’s Marketing Lab will bring cleaners together August 21 to discuss current marketing trends and effective solutions. Recent meetings covered the value of trigger-based marketing, what some members are doing to keep customers happy and using additional services.

• August 7 – 3 p.m. Eastern: DLI Member Virtual Reception and Orientation

All members are invited to take a tour of DLI’s extended array of money-saving benefits and services.

• August 21 – 3 p.m. Eastern: DLI’s Marketing Lab

All Members are invited to brainstorm marketing ideas in this monthly Virtual roundtable discussion. This month’s topic is: “How do you increase sales of non-traditional cleaning services?” Members will share sample marketing pieces.

Weekly Member Peer Meetings Keep Members Connected

Bringing the drycleaning and laundry community together, DLI hosts weekly coffee-and-shop-talk meetings every Tuesday morning on Zoom so members can discuss what’s happening and share new ideas, thoughts, and tips.

• August 6, 13, 20, & 27 – 11:30 a.m. to 12:30 p.m. Eastern: DLI Peer-To-Peer Membership Zoom Meetings

Members receive invitations to these meetings via email from DLI.

Strength in Numbers
DLI extends an open invitation to all fabric care cleaning service providers to join for access to these programs, membership benefits, services, and savings. Learn more at DLIonline.org/Membership or call 800-638-2627 for more information.

DLI exists to help member drycleaners succeed.
Learn more at DLIonline.org

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