DLI April Schedule Packs Two New Virtual Courses, Dave Coyle Webinar, Weekly Zoom, Maintenance, & Marketing Sessions

FOR IMMEDIATE RELEASE: March 5, 2026

CONTACT: Harry A. Kimmel III, APR PRSA • HKimmel@DLIonline.org • 800-638-2627

DLI April Schedule Packs Two New Virtual Courses, Dave Coyle Webinar, Weekly Zoom, Maintenance, & Marketing Sessions

The Drycleaning & Laundry Institute (DLI) accelerates its educational mandate by offering two new two-day virtual courses in April. DLI’s virtual courses are presented live on Zoom on Tuesdays and Thursdays so students may attend conveniently from home or the office.

Understanding Fibers & Fabrics – Two Day Virtual Course

April 14 & 16

DLI’s live online Understanding Fibers & Fabrics course gives production team members and customer service representatives the practical knowledge they need to protect garments and prevent costly claims. Participants learn how fiber content, fabric construction, dyes, and finishes influence what happens during cleaning, stain removal, and finishing to identify textiles with confidence, anticipate risk, and choose safer, more effective cleaning approaches. Training covers natural and man-made fibers, weaves/knits/velvets, special finishes and decorative trims, how to test for dye bleeding and more.

Customer Service Superstars – Two Day Virtual Course

April 21 & 23

Hosted by Jennifer Whitmarsh with The Route Pros and Snappy Dry Cleaning, Service Superstars is a high-energy virtual course designed to transform customer service professionals into exceptional brand ambassadors. This program focuses on building the skills and mindset needed to create unforgettable customer experiences, foster loyalty, and drive success.

Participants will learn effective communication techniques, problem-solving strategies, and tools to handle challenging situations with confidence and grace. Whether you're a seasoned professional or new to the industry, Service Superstars equips you with the knowledge and techniques to exceed expectations, delight customers, and shine in every interaction.

Featured Monthly Webinar – April 15, 1 p.m. U.S. Eastern

Top 10 Tax-Saving Strategies Your Accountant Won’t Tell Tou About with Dave Coyle of Maverick Drycleaners

Turn Tax Day into something to look forward to this year. Dave Coyle with Maverick Drycleaners and In The Bag Cleaners in Wichita, Kansas, will share his favorite tax tips to keep more resources available for the business.

Virtual Open House – April 1, 3 p.m. Eastern

Discover Resources That Save Time, Improve Quality, and Support Growth

All drycleaners are welcome to see practical ways to boost quality, reduce risk, and improve profitability—fast. In this online session, attendees get a guided look at the tools, training, and expert support DLI members use to solve real plant and counter challenges, from stain removal and production efficiency to customer communication and cost-saving resources. Attendees will meet the team and leave with clear next steps to apply right away—no travel required.

Register at tinyurl.com/DLI-Open-House

Maintenance Masterclass – April 2, 1 p.m. Eastern

Routine Maintenance Prevents Costly Repairs

DLI’s Maintenance Masterclass series helps drycleaners reduce downtime, prevent costly breakdowns, and keep plants operating at peak performance. Hosted by Peter Blake of the Mid-Atlantic Association of Cleaners, each live session features brief, practical presentations from supplier and manufacturer experts, followed by a group discussion where attendees can ask questions and learn what works in real-world operations.

Marketing Masterclass – April 16, 2 p.m. Eastern

Sharing How to Build Brand Voices and Attract More Customers

DLI’s popular Marketing Masterclass series continues with practical, one-hour sessions focused on strategies owners can apply immediately to improve visibility, strengthen customer relationships, and increase revenue.

Recent topics include:

• Digital marketing best practices for drycleaners
• Trigger-based marketing automation
• Building a consistent and compelling brand voice

Weekly Peer Networking Meetings - Every Tuesday – 11:30 a.m. Eastern

DLI’s Peer-to-Peer meetings offer a collaborative space for members to share challenges, exchange ideas, and gain insights from fellow operators. These sessions help cleaners build stronger professional networks while uncovering solutions that improve production, customer service, and profitability.

Dedicated to Member Success

DLI supports drycleaning professionals with industry-leading training, technical expertise, business resources, and networking opportunities to help them remain competitive and successful long term.

Learn more at DLIonline.org/Membership or call 800-638-2627.

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