July 2024 Schedule

Drycleaning & Laundry Institute Offers More Learning and Networking Opportunities This Month

Drycleaning & Laundry Institute (DLI) programs bring cleaning professionals together to share and grow. In July, DLI offers 10 events including its July 17 feature webinar, “How to Target High Value Clients” with Dave Coyle of Maverick Drycleaners.

This month’s DLI events include Dave Coyle’s presentation, five weekly peer group meetings, a Virtual Stain Removal Course, a West Coast Stain Removal Course with five days online and one day in person, a monthly Marketing Lab brainstorming session, and an online tour of how to access membership benefits. DLI offers learning and networking opportunities for drycleaning business owners of all sizes.

 

Virtual Stain Removal Course Provides Training Without Travel

Now in its fourth year, DLI’s Virtual Stain Removal Course offers drycleaners the opportunity to train staff without time away from the business and extra travel expenses. This seven-day course is a mix of live lectures, videos, and hands-on activities. Classes are given in English and progress is monitored by a series of quizzes and exercises with a final exam. A minimum of 70% cumulative grade is required to pass the course. DLI School of Drycleanng Technology presents certificates to all passing students.

July 9 – 30, 1–3 p.m. Eastern: DLI’s Virtual Stain Removal Course

This course covers:

  • Removing coffee, ink, grease and other stains from clothing.
  • Identifying cotton, silk, polyester, and other fabrics.
  • Using bleaches without damaging the fabric color.
  • Using specialty products such as digesters, amyl acetate, and acetone in stain removal.
  • Identifying fibers and fabric construction.

More information about all DLI courses is available at DLIonline.org/Education

2024 West Coast Stain Removal Course

Featuring five days of live online training and one day of hands-on training onsite at U.S. Western Multitech in Anaheim, California, this course is designed to bring owners and staff up to speed quickly. Students will learn how to:

  • Remove ink, grease, and other stains
  • Use bleaches without damaging fabric color
  • Use digesters and other specialty products
  • Identify various fabric constructions
  • Remove actual stains on stain removal boards donated by Sankosha

The online sessions run for two hours each on July 24, 29, 31, August 5 and 7. Students must attend all five of the online sessions before choosing August 14 or 15 for their live in-person training day in Anaheim. More information and registration is available at DLIonline.org/CAstain

 

Featured Online Presentation to Enlighten & Entertain

This month’s web presentation focuses on looking at positioning your business as an employer and service provider of choice.

  • July 17 – 1 p.m. Eastern: How to Target High Value Clients with Dave Coyle of Maverick Drycleaners

Since offering live monthly webinar programs five years ago, DLI has produced more than 150 webinar presentations and archived them in its Online Webinar Library. Program topics include marketing, management, diversifications, and more aspects of running a successful drycleaning business. Full access to the recordings and live presentations is available for all DLI members.

 

Additional Virtual Programs Keep Members Engaged

In addition to the live presentation on service levels, DLI will host its monthly Membership Orientation program July 3. Not just for new members, the interactive presentation provides a comprehensive overview of the benefits afforded to all members of the association.

DLI’s Marketing Lab will bring cleaners together July 17 to discuss current marketing trends and effective solutions. Recent meetings covered the value of trigger-based marketing, what some members are doing to keep customers happy and using additional services.

  • July 3 – 3 p.m. Eastern: DLI Member Virtual Reception and Orientation

All members are invited to take a tour of DLI’s extended array of money-saving benefits and services.

  • July 17 – 3 p.m. Eastern: DLI’s Marketing Lab

All Members are invited to brainstorm marketing ideas in this monthly Virtual roundtable discussion. This month’s topic is: “How do you use social media to effectively communicate with customers?” Members will share sample marketing pieces.

 

Weekly Member Peer Meetings Keep Members Connected

Bringing the drycleaning and laundry community together, DLI hosts weekly coffee-and-shop-talk meetings every Tuesday morning on Zoom so members can discuss what’s happening and share new ideas, thoughts, and tips.

  • July 2, 9, 16, 23 & 30 – 11:30 a.m. to 12:30 p.m. Eastern: DLI Peer-To-Peer Membership Zoom Meetings

Members receive invitations to these meetings via email from DLI.

Strength in Numbers
DLI extends an open invitation to all fabric care cleaning service providers to join for access to these programs, membership benefits, services, and savings. Learn more at DLIonline.org/Membership or call 800-638-2627 for more information.

DLI exists to help member drycleaners succeed.
Learn more at DLIonline.org

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