Drycleaning & Laundry Institute Expands Learning and Networking Opportunities in October

 Drycleaning & Laundry Institute (DLI) programs bring cleaning professionals together to share and grow. In October, DLI offers more virtual and in-person events including Crafting the Ideal Sales Letter to Explode Profits with Dave Coyle of Maverick Drycleaners and a full slate of hands-on, in-person courses.

This month’s DLI events include Coyle’s presentation, five weekly peer group meetings, DLI’s Introduction and Advanced Drycleaning Courses at its School of Drycleaning Technology in Laurel, Maryland, a monthly Marketing Lab brainstorming session, an online tour of how to access membership benefits, and the Drycleaning & Laundry Expo West in Las Vegas, Nevada 4–6 hosted by two DLI regional associations, The California Cleaners Association & the Southwest Drycleaners Association. DLI offers learning and networking opportunities for drycleaning business owners of all sizes.

 

Hands-On In-Person Courses Provide Maximum Training

DLI’s School of Drycleaning Technology is the ultimate destination for professionals who seek to advance their expertise and stay ahead in the industry. DLI presents two in-person, on-site courses this month. DLI’s school is now in its 97th year of educating drycleaning personnel, managers, and business owners.

  • October 7–11: DLI’s Five-Day Introduction to Drycleaning Course
    Suited for experienced individuals or those who are new to the industry.
  • October 14–25: Ten-Day Advanced Drycleaning Course
    For individuals who have completed the Introduction to Drycleaning Course or have hands-on production experience and knowledge of basic stain removal ad finishing techniques.

These courses are designed to run together as DLI’s 15-Day General Drycleaning Course. Scholarships are available for these courses, inquire at Education@DLIonline.org. Detailed information on all DLI courses is available at DLIonline.org/Education

 

Featured Online Marketing Presentation

October’s feature web presentation focuses on creating impactful messages that drive sales.

  • October 16 – 1 p.m. Eastern: Crafting the Ideal Seales Message to Explode Sales with Marketing Guru Dave Coyle of Maverick Drycleaners

Since offering live monthly webinar programs in 2020, DLI has archived a massive stockpile of drycleaning-specific recordings in its exclusive Online Webinar Library. More than 150 recorded programs cover topics like: marketing, management, diversifications, and more aspects of running a successful drycleaning business. Full access to the recordings and live presentations is available for all DLI members.

Additional Virtual Programs Keep Members Engaged

In addition to the live presentation on service levels, DLI will host its monthly Membership Orientation program October 2. Not just for new members, the interactive presentation provides a comprehensive overview of the benefits afforded to all members of the association.

DLI’s Marketing Lab will bring cleaners together October 16 to discuss current marketing trends and effective solutions. Recent meetings covered the value of trigger-based marketing, what some members are doing to keep customers happy and using additional services.

  • October 2 – 3 p.m. Eastern: DLI Member Virtual Reception and Orientation

All members are invited to take a tour of DLI’s extended array of money-saving benefits and services.

  • October 16 – 3 p.m. Eastern: DLI’s Marketing Lab

All Members are invited to brainstorm marketing ideas in this monthly Virtual roundtable discussion. This month’s topic is: “How do you use social media to effectively communicate with customers?” Members will share sample marketing pieces.

 

Weekly Member Peer Meetings Keep Members Connected

Bringing the drycleaning and laundry community together, DLI hosts weekly coffee-and-shop-talk meetings every Tuesday morning on Zoom so members can discuss what’s happening and share new ideas, thoughts, and tips.

  • October 1, 8, 15, 22 & 29 – 11:30 a.m. to 12:30 p.m. Eastern: DLI Peer-To-Peer Membership Zoom Meetings

Members receive invitations to these meetings via email from DLI.

 

Regional Association Programs Bring Cleaners Together

DLI’s expansive network of regional associations present the following events:

 

  • October 4–6 Drycleaning & Laundry Expo West

Hosted by the California Cleaners Association and the Southwest Drycleaners Association, this in-person convention, seminar and trade show will offer a host of speakers

More information is available at IPDL.org/upcoming-events

 

Strength in Numbers
DLI extends an open invitation to all fabric care cleaning service providers to join for access to these programs, membership benefits, services, and savings. Learn more at DLIonline.org/Membership or call 800-638-2627 for more information.

DLI helps member drycleaners succeed.
Learn more at DLIonline.org

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