Institute Launches “True Threads” Story Contest
The Drycleaning & Laundry Institute (DLI) is seeking stories about their experiences working with customers’ clothing and household items. The contest is open to DLI members only. A random drawing will determine one winner of registration and two nights of lodging for the Clean Show in Orlando, FL, this August. Dave Coyle with Maverick Drycleaners is providing the prize.
The contest seeks to find relatable stories The Institute can use to further promote the industry in its industry-wide, consumer-oriented social media campaign.
Story categories include:
- Strangest thing found in a pocket
- What lengths did you go to correct a problem?
- Most unusual garment cleaned
- Craziest customer request
- Most valuable lesson
Members are invited to enter the contest by sharing their stories at DLIonline.org/True-Threads.
DLI exists to help member drycleaners succeed.
Learn more at DLIonline.org
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