Gain Key Insights at DLI’s Clean 2025 Seminars
The Drycleaning & Laundry Institute (DLI) packed its Clean Show educational schedule with a host of great programs to help drycleaning business owners learn valuable insights and make new connections. Clean 2025 runs August 23-25 at the Orange County Convention Center in Orlando, FL.
All education sessions take place in conference rooms off the show floor before the show opens.
Saturday, August 23 8 – 8:45 a.m.
Attracting the Social Media Generation
In today’s digital-first world, younger consumers turn to social media for nearly everything—from style tips to life hacks. So why not drycleaning? This presentation will showcase DLI’s innovative social media program and its mission to education a younger demographic on the value of professional garment care. Inspired by iconic campaigns like “Got Milk?”, this social media program uses fresh, engaging and values-driven content to reshape perceptions of the drycleaning industry.
9 – 9:45 a.m. The Client Journey
Learn about tools and tactics to surprise and delight your clients using marketing channels that aren’t congested. Spot pain points and identify opportunities for magic moments as you build a team that always puts your clients front and center.
Sunday, August 24
8 – 8:45 a.m. The Only Option at Any Price
Discover how to position your business as the top choice for customers—regardless of price. In this insightful seminar, a successful drycleaning business owner will share proven strategies for standing out in a competitive market. Learn how to deliver exceptional service, build customer loyalty, and create a value-driven brand that makes price comparisons irrelevant. Gain actionable steps to create a presence so powerful, employees and customers will find it difficult in not impossible to leave.
9 – 9:45 a.m. Innovation in Out-of-Home Laundry
Join Andy Gibson, CEO of Tide Services, as he highlights how innovation is reshaping the industry, Tide Cleaners, and Tide Laundromats. Hear new was to understand your guest and their changing value proposition, to meeting their demands with technology and understanding their continually evolving relationship with clothing. This forward-looking session offers insights into shifting consumer behavior in 2025—and most importantly, what can be done about it. This is a must-attend session for anyone looking to lead, not lag, in the next era of Out-of-Home Laundry.
Monday, August 25
9 – 9:45 a.m. Cleaning for a Cause: Community Impact and Business Growth
Discover how giving back can make a big difference for both your community and your business. This engaging panel will feature drycleaning business operators who will share how they participate in charitable causes to help those in need. Learn how these efforts not only create a positive impact but also provide valuable exposure and strengthen their business’s reputation. Walk away with actionable insights and inspiration to connect with your community while growing your brand.
Open to All Attendees
DLI’s Clean Show education sessions are open to all attendees of the show. General show registration is required to attend with no additional fees. DLI will also staff Booth 2767 in the Clean Show’s Partner Pavillion. Members of DLI’s Board of Directors and staff are always happy to talk business at the show.
DLI exists to help member drycleaners succeed.
Learn more at DLIonline.org
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